Slug Generator

Campaign URLs · nothing tracked

UTM Builder

Add utm_source, utm_medium and utm_campaign to any link, keep the values clean, and copy a campaign URL your analytics can read. Presets for Google Ads, newsletters, Facebook and LinkedIn.

Build a campaign URL
  • 100% in your browser
  • Not shortened or stored
  • Free, no signup
Presets:

Campaign URL

https://example.com/blog/url-slug-guide?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026

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Use this UTM builder and campaign URL builder to add campaign parameters to any link, so your analytics shows which newsletter, ad or post sent each visitor. Fill in source, medium and campaign, keep your values clean and consistent, and copy the finished campaign URL. Everything runs in your browser, and nothing is tracked, shortened or sent to a server.

What each UTM parameter means

  • utm_source

    Required

    newsletter

    The site, platform or list that sent the visit

  • utm_medium

    Required

    email

    The type of channel, such as cpc, email or social

  • utm_campaign

    Required

    spring-sale-2026

    The campaign, promotion or launch name

  • utm_term

    Optional

    slug-generator

    The paid search keyword

  • utm_content

    Optional

    header-button

    Which link or ad version was clicked

  • utm_id

    Optional

    4412

    The campaign ID from your ads platform

UTM naming tips

  • Use lowercase everywhere, since "Email" and "email" are reported as different values.
  • Use hyphens instead of spaces; the "Clean values" option does this for you by turning text into lowercase hyphenated slugs.
  • Agree on a short list of mediums such as cpc, email and social, or use quick presets (google/cpc, newsletter/email, facebook/social, linkedin/social) to stay consistent.
  • Put the details in utm_content, not in the campaign name.
  • Never add UTM tags to internal links on your own site.
  • Keep a shared sheet of the campaign URLs your team has created.

UTM values follow the same rules as good slugs. Try the URL slug generator for campaign names, or the kebab case converter for other naming formats.

FAQ

Frequently asked questions

What is a UTM link?

A UTM link is a normal URL with tracking parameters such as utm_source and utm_medium added to the query string. Analytics tools read them to attribute the visit.

Which UTM parameters are required?

utm_source, utm_medium and utm_campaign. The builder shows a message until all three are filled in.

Will the builder keep my existing query string?

Yes. Existing parameters and any #hash fragment are kept, and the UTM parameters are added to the query string.

What does "Clean values" do?

It lowercases each value, turns spaces into hyphens and symbols like & into words, so "Spring Sale 2026" becomes spring-sale-2026.

Do UTM parameters affect SEO?

They do not change rankings, but tagged internal links can split your reports. Use UTMs only on links that point to your site from outside.

Do you store or track my links?

No. The URL is built in your browser using JavaScript and is not saved, shortened or sent anywhere.

Name campaigns the same way every time

Turn messy campaign names into clean slugs first, then tag your links.

Open the slug generator